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LERNER PRIVACY POLICY


Lerner Corporation and its subsidiaries and affiliates ("Lerner")

We thank you for visiting this website ("Website") operated by Lerner and Mallfinder/Placewise Network ("Mallfinder/Placewise"). This privacy policy ("Privacy Policy") describes how we may collect and use your Personal Information (defined below) submitted on this Website. This Privacy Policy does not apply to information we may collect from or about you from other sources, such as offline communication. Lerner reserves the right to update and modify the Privacy Policy at any time without notice to you. The current version of the Privacy Policy may be found on the Website; please check back periodically for changes. If you do not agree to the Privacy Policy outlined herein, do not use the Website in any manner. Your use of this Website, including but not limited to your provision of information to us on the Website, constitutes your agreement to the terms of this Privacy Policy. Please read the Privacy Policy carefully before using the Website.

The information you provide is primarily used to enhance your experience at Lerner properties and to provide you with certain types of information that may be of interest to you. We may use it to update you on sales, specials, programs, events, promotions, services, products or other opportunities provided by us, our merchants, and/or our business partners, remind you about important occasions, and/or personalize your future shopping experience.

Privacy Protection: Lerner will not knowingly release, sell, rent or trade your personal information to any third party without your permission, except (i) to our current and future merchants and/or business partners, (ii) if we believe in good faith that the law requires it or in response to a request from a law enforcement agency or authority or any regulatory authority, (iii) to protect the safety of employees, users and/or the public at large; or (iv) to protect our own rights and properties. We may also transfer your personal information to a third party in the event of a corporate transaction or restructuring (i.e. a sale, merger or other transfer of assets) without your permission. Lerner considers personal information to include the following, without limitation: name, e-mail address, home or mailing address, phone number, birth date, anniversary date, gender, or other similar or personally identifiable information you may provide via the Website or otherwise ("Personal Information").

Collection and Use of Information:


General. Lerner collects Personal Information on a voluntary basis only from individuals 13 years of age or older, unless parental or guardian consent is provided. Some portions of our Website may require you to enter Personal Information before you may participate. We may use this Personal Information to send you e-mails, newsletters or other electronic communication to inform you about promotions, sales, special, programming, events and other opportunities. The Personal Information may also be used internally for research and business development purposes, statistical analysis and to improve our Website, Lerner's marketing and promotional efforts, and business operations. Mallfinder/Placewise may manage this information for Lerner. If so, Mallfinder/Placewise will not sell, share, or rent this information to others in ways different from what is disclosed in this Privacy Policy. Mallfinder/Placewise may collect information from users at several different points on the Website. Lerner and/or Mallfinder/Placewise may also provide your Personal Information to our merchants and/or business partners so they may contact you and inform you of special activities, events and opportunities. Please note that Lerner does not control their operation or their privacy policies. If you do not wish to receive any communication from them, you can contact them directly. While Lerner maintains internal controls, such as firewalls and other security features, to control unauthorized access to Personal Information, because of the nature of this Information, we cannot guarantee our ability to prevent unauthorized access.

Children: Protecting children is of the utmost concern and importance to Lerner. For purposes of this Privacy Policy, "children" shall mean persons under thirteen years of age. We do not knowingly collect Personal Information from children without parental or guardian consent. If you are a parent or guardian who believes Mallfinder/Placewise has inadvertently collected your child’s Personal Information, you may contact it to request the removal of such child’s Personal Information from its database at any time by e-mailing Mallfinder/Placewise at webmaster@Mallfinder/Placewise.com. Please note, however, that Personal Information inadvertently collected about a child may remain in back-up storage for some period of time after a request for deletion of that child’s account. This may be the case even though no information about that account remains in our active user databases.

Cookies: A cookie is a piece of data stored on the user's hard drive containing information about the user. Once the user closes their internet browser, the cookie simply terminates. For instance, by setting a cookie on the Website, the user would not have to log in a password more than once, thereby saving time while on the Website. Lerner, its merchants and business partners, like most companies, may use cookies. Lerner has no control over or access to third-party cookies. Most internet browsers are set to accept and permit cookies. If you prefer not to do so, you may change your internet browser settings. If you elect to block cookies on your computer, you may still use portions of the Website. However, you will be limited in some areas of the Website, such as participation in Sweepstakes, Contests or monthly Drawings that take place.

Log Files: Lerner and/or Mallfinder/Placewise may use certain other non-personal information, such as your IP address, browser type, operating system, mobile carrier, Internet Service Provider, browsing patterns on our website, and receive the URLs of sites from which you arrive and leave the Website, which Lerner and/or Mallfinder/Placewise may use or disclose in any manner. IP addresses are not directly linked to Personal Information. This data may be used to analyze trends, administer the Website, track user's movement, and gather broad demographic information for aggregate use by Lerner and/or Mallfinder/Placewise and third parties. In addition, your Personal Information or non-personal information may also be used to display targeted advertisements on the Website based on such information.

Surveys & Contests: From time-to-time the Website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose Personal Information. Among other things, Personal Information will be used to notify the winners and award prizes, and to monitor or improve the use and satisfaction of the Website.

Wish List: If you elect to use Mallfinder/Placewise's referral service for informing a friend about information on the Website, Mallfinder/Placewise may ask you for your friend's name and email address. Mallfinder/Placewise will automatically send the friend a one-time email inviting them to visit the site. Mallfinder/Placewise stores this information for the sole purpose of sending this one-time email. The friend may contact Mallfinder/Placewise at webmaster@Mallfinder/Placewise.com to request the removal of this information from their database.

Your Responsibility: Although Lerner will protect your privacy on our Website as described in this Privacy Policy, you should keep in mind that if you voluntarily provide and disclose your Personal Information online, that information may be accessible to others. This is also true if anyone else has access to your personal computer, such as an employer, family member or friend. However, if you link to a third party website from the Website, any information you reveal on that third-party website is not subject to this Policy. You should consult the privacy policies of each website you visit. Lerner is not responsible for the content of any websites that may be linked to or from the Website.

Choice/Opt-Out: Occasionally users are given the opportunity to 'opt-out' of having their information used for purposes not directly related to the Website at the point where Lerner asks for the information.

Additional questions: Your questions are important to us. If you have any additional questions not answered above, please visit the "Contact Us" tab on the Website with your question.